VATICAN: Change the Narrative: “Bad News Sells” Journey with Hope
Luke Bisani
For decades, communicators, especially those in the secular media, have been guided by the phrase “bad news sells.” This notion suggests that controversy and debate attract audience attention, and people are often more willing to pay for bad news rather than good, which is typically relegated to the inside pages.
This narrative has been challenged by Pope Francis, who recently urged young communicators who recently gathered in Rome for the Jubilee of the World of Communications to rethink the prevalent negativity that dominates traditional media outlets.
Pope Francis emphasized that the power of hope in communication goes beyond simply telling feel-good stories; it is about inspiring action. Communicators who focus on positive change illustrate that while challenges exist, there are also pathways to overcoming them. Pope Francis pointed out that by sharing good news, readers and viewers are reminded of hope during crises, providing comfort to those suffering during these troubled times.
“I dream of a communication capable of making us fellow travelers, walking alongside our brothers and sisters and encouraging them to hope in these troubled times,” he stated.
By highlighting hope, Pope Francis empowered communicators to counterbalance the pessimism and despair that often saturate media narratives. Doing so not only informs their audiences but also encourages them to remain optimistic about life’s challenges.
For example, the people of Gaza often experience conflict, hardship, and an ongoing humanitarian crisis. Yet, amidst these daily struggles, there is a pressing need for stories of hope, resilience, and positive change. Sharing good news with the people of Gaza is not just a respite from their grim realities; it reinforces their humanity, fosters resilience, and provides the mental and emotional support needed to endure and thrive in adversity.
Currently, Africa also needs uplifting stories that highlight the resilience, unity, and progress within its societies. Such narratives help reduce divisions along ethnic, religious, or regional lines. By showcasing how communities come together to tackle common problems, we foster a sense of national identity and solidarity, which is essential for creating stronger, more peaceful societies.
While communicators are rightly focused on sharing the suffering of the people in Ukraine, it is equally important to highlight stories of the country’s recovery, progress, and future potential. This includes reporting on the rebuilding of infrastructure and the resumption of cultural activities, among other positive developments.
As the world faces ongoing challenges, the work of hope-driven journalists is more crucial than ever. By sharing inspiring and uplifting stories, they remind us that while the road may be tough, we are never alone on our journey. Their narratives illustrate that hope is not just an emotion; it is a powerful force that can change the prevailing narrative and bring hope to the hopeless.
