UGANDA: Stem Van Afrika rolls out a Pilot Radio Project for Africa in Uganda
Stem Van
Afrika, a Foundation that supports community based media in Africa in
collaboration with Social Communications Department of Uganda Episcopal
Conference and CAMECO, has rolled out five-month project with an aim to help
improve the community Radio Stations effectiveness and sustainability.
Afrika, a Foundation that supports community based media in Africa in
collaboration with Social Communications Department of Uganda Episcopal
Conference and CAMECO, has rolled out five-month project with an aim to help
improve the community Radio Stations effectiveness and sustainability.
Speaking to
AMECEA Online News via phone from Kampala, Fr. Philip Odii, the National
Communications Secretary for the Bishops Conference, said that the project which
will be carried out in phases has began in Kampala with a training of 20 radio
journalists from 12 community radio stations, from 1st to 11th July, 2014. Among the participating radio stations are seven owned by the
Catholic Church in Uganda. They include Radio Sapientia, Jubilee Radio, Radio
Pacis, Radio Wa, Kyoga Veritus, Delta Radio, and Kasese Guide Radio.
AMECEA Online News via phone from Kampala, Fr. Philip Odii, the National
Communications Secretary for the Bishops Conference, said that the project which
will be carried out in phases has began in Kampala with a training of 20 radio
journalists from 12 community radio stations, from 1st to 11th July, 2014. Among the participating radio stations are seven owned by the
Catholic Church in Uganda. They include Radio Sapientia, Jubilee Radio, Radio
Pacis, Radio Wa, Kyoga Veritus, Delta Radio, and Kasese Guide Radio.
The
objective of the training is to build the capacity of community radio stations
in Uganda in measuring and understanding their listeners/target audiences,
assessing the values and impacts of their programming. It will also help them to use the data collected to
make informed decisions about their programming and community engagements in
order to retain/attract listeners and generate income/resources for
sustainability.
objective of the training is to build the capacity of community radio stations
in Uganda in measuring and understanding their listeners/target audiences,
assessing the values and impacts of their programming. It will also help them to use the data collected to
make informed decisions about their programming and community engagements in
order to retain/attract listeners and generate income/resources for
sustainability.
The facilitators
of the training came from Audience Dialogue, a Communications Consultancy based in Adelaide,
South Australia, which specializes in media research, evaluation, marketing, and
futures assessment.
of the training came from Audience Dialogue, a Communications Consultancy based in Adelaide,
South Australia, which specializes in media research, evaluation, marketing, and
futures assessment.
In expressing the appreciation for the training, Fr. Odii said, “Ms. Petra
Stammen from the Catholic Media Council (CAMECO) recommended us to Stem Van
Afrika for this project for which we are grateful and more so happy because she
is here for the training as a representative from the donors.”
Stammen from the Catholic Media Council (CAMECO) recommended us to Stem Van
Afrika for this project for which we are grateful and more so happy because she
is here for the training as a representative from the donors.”
The implementation
phase follows immediately after the training and this will take three months.
phase follows immediately after the training and this will take three months.
“I will accompany
the training facilitators to visit the radio stations whose staff received the
training to assess how the programs are being implemented during the three
months, which runs from July to October,” Fr. Odii said.
the training facilitators to visit the radio stations whose staff received the
training to assess how the programs are being implemented during the three
months, which runs from July to October,” Fr. Odii said.
The visits
are meant to assess the trained journalists on how they carry out the implementation of the acquired skills during their training and give guidance accordingly.
are meant to assess the trained journalists on how they carry out the implementation of the acquired skills during their training and give guidance accordingly.
November
2014 will mark the final phase of the project which will include sharing of research findings,
experiences and the evaluation of the implementation phase as well as building
the support network for the participating radios.
2014 will mark the final phase of the project which will include sharing of research findings,
experiences and the evaluation of the implementation phase as well as building
the support network for the participating radios.
Source: Pamela Adinda (AMECEA Social Communications)
